Concept & treatment
Visual idea, references and shot plan.
Short Format · Mumbai
A great music video makes people hit replay. BeeHive Productionns produces music videos for labels, independent artists and brand collaborations, from treatment and choreography to the final grade, with a team that has also worked with Times Music.
BeeHive Productionns is a Mumbai production house that produces music videos for record labels, independent artists and brand-led songs. It handles the concept and treatment, casting, choreography, locations or sets, the shoot, editing, colour grading and VFX, and delivers versions for YouTube, Instagram Reels and streaming platforms.
Updated 17 October 2026 · BeeHive Productionns, Mumbai
Every song needs its own visual idea: a performance video, a narrative, a dance-led piece or something more experimental. Our writers and directors start with the song and the artist, then build a treatment with references, locations and a look that fits the budget.
Co-founder Palki Malhotra founded the dance crew Desi Hoppers, so choreography-led videos are planned with the movement in mind from day one. We shoot in Mumbai studios, Madh Island and Versova bungalows, rooftops and outdoor locations, and finish the edit, grade and effects in-house.
What you get
Visual idea, references and shot plan.
Artist-led performance shoots.
Story-driven videos with cast.
Choreography-led videos with trained dancers.
Animated and graphic versions for release.
Vertical Reels and Shorts teasers for launch.
Process
We start with the business problem, the audience and the platform, then agree on what success looks like before a single frame is planned.
Our writers and directors turn the brief into concepts, scripts and treatments, with references and a clear tone for sign-off.
Casting, locations, art, wardrobe, crew, schedules and budgets are locked, and every department gets a single production book.
A director-led crew executes the plan on set, with the producer managing time, cost and client approvals in real time.
Edit, colour, sound design, music, VFX and animation are finished in-house, then mastered in every format and aspect ratio you need.
Why BeeHive Productionns
FAQs
BeeHive Productionns is a Mumbai production house that produces music videos for labels, independent artists and brands, covering concept, choreography, shoot, edit, grade and VFX.
Most music videos shoot in one or two days, after one to two weeks of pre-production. Post-production usually takes one to three weeks depending on effects.
Yes. We scale the idea to the budget, for example a single location, a small crew and a strong concept, and share a line-item budget before you commit.
Yes. We plan vertical framings during the shoot so teasers, Reels and Shorts are ready for the release.
Related services
Share your idea, timeline and budget. A BeeHive producer will reply with next steps and an indicative cost, usually within one working day.