What an advertising agency does

  • Brand and communication strategy.
  • Campaign ideas, scripts and copy.
  • Managing approvals with the brand.
  • Often media planning and buying through a media agency.

What a production house does

  • Director's treatment, casting and budgets.
  • Pre-production, locations, permissions and crew.
  • The shoot.
  • Post-production: edit, colour, VFX, sound, music and delivery.

How they work together

In a typical TV commercial, the agency writes the script and gets it approved, then invites production houses to bid. The chosen production house brings a director, produces the film and delivers it, with the agency and brand approving at each stage.

When to go direct to a production house

Brands without an agency, startups, D2C brands and companies needing corporate or social content often go directly to a creative production house. This works best when the production house has its own writers and creative team, not just a crew.

Where BeeHive fits

BeeHive Productionns is a creative production house: writers, directors and producers in one team. We partner with agencies as their production house, and work directly with brands from idea to final film.